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Showing posts from March, 2025

Representation

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Representation refers to the ‘construction’ of media texts; what we see is a re-presentation of events, people or ideas. ​ This is also known as mediation – ‘the act of going between (in this case, between the real world and audiences). -It is not possible for the media to present the world as it really is because the media constructs meanings about the world.​ Newspaper Owners/Editors and sometimes Journalists change or mediate news stories and articles. representation - key terms construction - this is the way a media text is put together. In a magazine or newspaper it includes the layout and writing as well as the choice of images mediation -  This is the process everything goes through before it reaches an audience. This can be how newspaper or magazine photographs are cropped and captioned, or how real life events - like a protest or a speech by a politician - are portrayed in a news report. selection -  This refers to what has been selected to include in a medi...

Audiences

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readership - the total number of people who read a publication (newspaper) circulation - the number of newspaper copies that are distributed to newsagents and news stands on an average day  Who reads the Guardian/The Observer  -people in well paid jobs who have more disposable income -socio economic group ABC1 -interested in hard news (politics, national and international news)  -enjoy the magazine inside the newspaper = which features on sport/cooking/fashion/reviews  -ages 15-35 and 35+  A progressive audience - a 60% chunk of The Guardian and Observers audiences, they except changes in society and are quite affluent as well as socially conscious  Active fashion and tech consumers - stylish and spend a lot on the latest products first  Well travelled - spend more than the average amount on travel compared to the rest of the UK, with a lot of holidays involving exploring foreign cultures  finance savvy - audience who earn a higher than avera...

Paper 2: Section B - News - Exam structure

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 Q1 -this questions will test your knowledge of audiences or industries focusing on The Guardian/The Observer (online or print) -you should spend 1 minute on a 1 mark question  -you are only expected to write a couple of words - at most 1 sentence for Q1 Examples: 1. Identify one press regulator in the UK 2. Online news is regulated. True or False? 3. Who owns the guardian media group? Q2 - This question will test your knowledge and understanding of audiences or industries focusing on The Guardian/The Observer  -you should spend 4 minutes on a 4 mark question  -you should aim to write 2 short paragraphs  - provide 2 points (for 2 marks) -explain your points with examples  Example questions  1. Explain 2 ways that newspapers are funded  2. Explain one advantage for a newspaper of the following:  -publishing in print  -publishing online only  3. Explain 2 audience appeals of the observer  4. Explain 2 ways that the observer targe...

Newspaper - Ownership

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-newspapers are not usually profitable, but instead seen as a means of gaining social and political influence -as a result they are often owned by rich individuals rather than a conglomerate  How much control do owners have -owners are not expected to interfere with their newspapers -doing this would destroy the newspapers credibility  -editors are frequently interviewed in the media, they always deny that their owner interferes with the content  -however, the owner appoints the editor and they have similar views to the owner  The Scott Trust Owns The Guardian/Observer The Scott trust values: -ensure the editorial independence of newspapers -appoint their editors  -ensure the newspapers continue their liberal traditions and do not affiliate to any political party  -promote the cause of FREEDOM OF THE PRESS ✅ ANYONE can set up a newspaper ✅ Newspapers must not be censored or controlled by the government  ✅ This allows for democratic freedom of speech an...

Industry - newspapers industry issues

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  in 2000 which newspaper had the highest average circulation per month - the sun in 2020 which newspaper was the lowest selling newspaper - the financial times can you predict what might happen in the future judging by current trends - newspaper may become not being run  issues facing the newspaper industry  -rise of social media news means that newspapers are not the only source of current events  -said rise of social media news also mean that people are not prepared to pay the fee for many newspapers -most young people don't have the attention span to read whole long massive articles -a lot of shops may no longer want to buy and sell newspapers because there is no demand for them, meaning sales decrease further -a climate conscious younger generation means backlash to environmentally damaging newspapers is more common  -a rise of online shopping means that people go out less and therefore people physically see newspapers less and therefore buy less of them 1....

political contexts and regulation

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the guardian is a daily newspaper published by the guardian group and owned by the Scott trust the observer is the Sunday newspaper published by the guardian group. It's basically the guardian but released on a Sunday with more focus on investigative, log term journalism. But it will still report on immediate news. Its the oldest running Sunday newspaper and dates back to 1791  (FYI The guardian weekly is a weekly summary of the week published by the guardian group which complies articles and pieces from the previous seven days into a weekly summary)  the guardian/observer follow 5 principles 1. develop ideas that help to improve the world, not just critique it 2. collaborate with readers and others to have greater impact  3. diversify, to have richer reporting from a representative newsroom 4. be meaningful in all our work 5. report fairly on people as well as power and find things out. This underpins all of the above  how powerful are newspapers? newspapers an...

What Is News

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 What is news - newly received or noteworthy information, especially about recent events -A newspaper is a publication containing news, information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly.​ Top 10 read newspapers in the UK  1. The Guardian UK  2. Daily Mail 3. The Independent 4. Daily Telegraph  5. Daily Mirror 6. Daily Express  7. The Sun 8 . Financial Times 9. Metro 10. The Times tabloid newspaper -  a newspaper about half the page size of an ordinary newspaper containing short often sensational news stories and many photographs   broadsheet newspaper -   Broadsheets use more serious and formal language, while tabloids are modern, informal, and conversational tabloid newspapers - the sun, daily mirror, the guardian, metro  broadsheet - the daily telegraph, the financial times usually tabloid newspapers use serif fonts whereas broadsheet ...