News

Audiences The main section of the print version, consists of news and opinion which is a mix of hard news – traditionally offered by newspapers. These appeal to the news-hungry reader.  The homepage includes these sections at the top of the page under the different headings. The ‘New Review’ consists of more comedic opinion piece, interviews and reviews of theatre, dance, music, computer games and TV listings. These appeal to the culture consumer . The homepage features these towards the bottom of the pages, under ‘reviews’ The sports section covers primarily male sports, with a bias towards football and rugby. This appeals to the sports fan and is written in a stereotypically masculine style. The homepage carries a ‘sport’ section about two-thirds of the way down the page. It also contains lots of lifestyle material – fashion, gardening, advice on sex/relationships and serious opinion pieces. This targets women. The homepage spreads this across several sections, meaning that it’...

-The guardian/observer - has a website where you can read and comment on news -had a twitter account until 2024 Scott Trust Values - to carry on a liberal tradition  Regardless of The Observer being print and online, they are still owned by the Scott Trust , which exists to ensure newspapers are independent and carry on a liberal tradition: ​ Believes in the rights of each individual (human rights)​ That all individuals are of equal worth (democracy)​ All people of the world are of equal worth​ Representations should:​ Promote democracy (equality) and human rights​ Celebrate individuality, diversity, tolerance and allowing opposing points of view​ Care for people no matter what in the world they live in (internationalism)​ Be open-minded about change​ The Observer & The Guardian do not support one any political part y . It is key that writers express different political views.​ Political point of view is liberal, articles should criticise:​ Extreme right-wing ideas (that limi...

  The Guardian/The Observer  -the guardian/the observer has consistently had a large circulation and has had a significant cultural and social influence  -the media language used reflects the representations of UK national broadsheet newspapers in the 1960s -the observer was a significant and at the time, independent national newspaper  The newspaper industry in 1960s -newspaper production by large organisations  -issues of ownership -issues of control -issues of funding  Social, Cultural, Historical and Political contexts of the 1960s -In the 1960s, most producers and readers were white males, LGBT (male) producers did not go public and LGBT audiences would not expected to be celebrated or discussed by the mainstream media.​ -LGBT stories were VERY limited due to the closeted lifestyle by individuals/communities.​ -Newspapers in the 1960’s did not report so much on female or ethnic minority political leaders, especially as there we so few.​ -Celebrity cult...

Representation refers to the ‘construction’ of media texts; what we see is a re-presentation of events, people or ideas. ​ This is also known as mediation – ‘the act of going between (in this case, between the real world and audiences). -It is not possible for the media to present the world as it really is because the media constructs meanings about the world.​ Newspaper Owners/Editors and sometimes Journalists change or mediate news stories and articles. representation - key terms construction - this is the way a media text is put together. In a magazine or newspaper it includes the layout and writing as well as the choice of images mediation -  This is the process everything goes through before it reaches an audience. This can be how newspaper or magazine photographs are cropped and captioned, or how real life events - like a protest or a speech by a politician - are portrayed in a news report. selection -  This refers to what has been selected to include in a medi...

readership - the total number of people who read a publication (newspaper) circulation - the number of newspaper copies that are distributed to newsagents and news stands on an average day  Who reads the Guardian/The Observer  -people in well paid jobs who have more disposable income -socio economic group ABC1 -interested in hard news (politics, national and international news)  -enjoy the magazine inside the newspaper = which features on sport/cooking/fashion/reviews  -ages 15-35 and 35+  A progressive audience - a 60% chunk of The Guardian and Observers audiences, they except changes in society and are quite affluent as well as socially conscious  Active fashion and tech consumers - stylish and spend a lot on the latest products first  Well travelled - spend more than the average amount on travel compared to the rest of the UK, with a lot of holidays involving exploring foreign cultures  finance savvy - audience who earn a higher than avera...

 Q1 -this questions will test your knowledge of audiences or industries focusing on The Guardian/The Observer (online or print) -you should spend 1 minute on a 1 mark question  -you are only expected to write a couple of words - at most 1 sentence for Q1 Examples: 1. Identify one press regulator in the UK 2. Online news is regulated. True or False? 3. Who owns the guardian media group? Q2 - This question will test your knowledge and understanding of audiences or industries focusing on The Guardian/The Observer  -you should spend 4 minutes on a 4 mark question  -you should aim to write 2 short paragraphs  - provide 2 points (for 2 marks) -explain your points with examples  Example questions  1. Explain 2 ways that newspapers are funded  2. Explain one advantage for a newspaper of the following:  -publishing in print  -publishing online only  3. Explain 2 audience appeals of the observer  4. Explain 2 ways that the observer targe...