Newspaper - Ownership

-newspapers are not usually profitable, but instead seen as a means of gaining social and political influence
-as a result they are often owned by rich individuals rather than a conglomerate 

How much control do owners have

-owners are not expected to interfere with their newspapers
-doing this would destroy the newspapers credibility 
-editors are frequently interviewed in the media, they always deny that their owner interferes with the content 
-however, the owner appoints the editor and they have similar views to the owner 

The Scott Trust Owns The Guardian/Observer

The Scott trust values:

-ensure the editorial independence of newspapers
-appoint their editors 
-ensure the newspapers continue their liberal traditions and do not affiliate to any political party 
-promote the cause of FREEDOM OF THE PRESS
✅ ANYONE can set up a newspaper
✅ Newspapers must not be censored or controlled by the government 
✅ This allows for democratic freedom of speech and expression 

Regardless of The Observer being print and online, they are still owned by the Scott Trust, which exists to ensure newspapers are independent and carry on a liberal tradition 

-The Observer & The Guardian do not support one any political party 
-it is key that writers express different political views 

Articles should criticise:
-extreme right-wing ideas (that limit freedom for some groups)
-extreme left-wing ideas (that limit freedom of individuals)



Tortoise and The Observer 

-The Observer is one of the great names in journalism and the worlds oldest Sunday newspaper 
-Tortoise want to build an Observer fit for the 21st century 
-Tortoise plan to invest £25 million - most of it in the first 2 years to establish The Observer as a successful print and digital business. 
-Tortoise was founded 6 years ago and has been built by a group of leading journalists and editors from newsrooms across the UK

The Guardian Values And Beliefs 

-they WILL have liberal values as they are owned by The Scott Trust, whose job it is to ensure that newspapers are independent and liberal 

-Liberal values = tolerance, fairness and progress through media language, which makes it mainstream 

-The target audience are middle class ‘progressives’ who read this newspaper for its liberal viewpoint

-They celebrate and cover stories of different genders, races, ethnicities and sexualities as all people of the world are of equal worth (democracy)… showing they are liberal

-Collaborate with readers and others to have greater impact 

-Report fairly on people as well as power and find things out 

-Believe in the rights of each individual (human rights)




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